I knew right away I wanted the slides to look minimalist and professional. I stuck with the blue colour scheme since the colour is already associated with water, oceans, lakes, rain, etc. I used both of the blues in the brand guide. I also varied the colour’s hues and transparency to layer on top of photos.

The way I worked was that I made sure I was 100% happy with the first/introduction slide, as it is the first thing that can capture the audience’s attention, just like the cover of a book. The first slide should encapsulate factors being; the company, the emotion, and the mission all at once. This will help persuade the investors. Initially, for the first slide I wanted it to be a plain solid background with a few shapes, but I opted for a photo as the background. This is because photos can hel

For visual elements, I didn’t want too many varying icons as I don’t think it fits the professional theme. However I did use the raindrop icon consistently, as it matched the logo, and it was simplistic enough to not be distracting. I also used the raindrop icon as bullet points for the “how it works slide.” I also made sheer (50% transparency) of blue blocks, and placed them strategically over the images, as I thought of it like a highlighter, highlighting the important parts. For example, on t