Onezo Tapioca

Rebrand concept for the popular bubble tea chain. A popular is to pair brightly coloured gradient backgrounds, with minimalistic clean font . It definitely suits the brand, as they were known for their fresh fruity drinks, and capturing that flavour into an aesthetic can be eye-catching for their target demographic (university students, 18 - 25 years old).

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This was a 2021 university project for GCM420 - Advanced Print Production Processes. 

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Redesigned: giftcard, poster, cup sleeve.